KPiQ

Marketing Done Faster and Smarter

Web Platform / UX • UI • Research & Testing

About the Project

Time Frame
Jun 2022 - May 2023

Client
Rocketfuel Labs

Skills
OOUX
User Testing
Visual Design

Tools
Figma
Notion
Coda
Confluence

Role
Product Designer

Team
Margo Glover, Senior Product Manager
Seth Applebaum, Product Manager
Giuseppe Vittiglio, Director of Product Design

Rocket Fuel Labs
Kristine Pangelinan, SME & Product Manager
Christopher Eber, Head of Design

Description
KPiQ is a marketing platform designed to streamline marketing data and provide actionable analysis and recommendations aligned with budget and revenue goals.

As the product designer, I collaborated closely with the Rocket Fuel Labs team to conceptualize and define the core product. By utilizing the OOUX framework, I also identified crucial data and relationships to enhance the user experience. Additionally, I led user testing to refine features and enhance usability.

Results
Our teams worked together to create robust concepts for the Dashboard, Source Map, and Insights. These concepts serve as the foundation for the Rocket Fuel Labs team to refine and prepare for release.

🚀
A Marketing Command Center

KPIQ is a product created by Rocket Fuel Labs with the goal of simplifying their marketing studio operations with their clients. The tool enables anyone, regardless of skill level, to easily understand their marketing plan and performance, providing insights to enhance their strategy. Users can set goals, forecast outcomes, and receive suggestions to optimize campaigns and increase ROI. Key to this vision are the following features:

Dashboard Performance Plan
A bird’s-eye view of performance, highlighting the metrics that matter most to help users stay on track and hit their numbers.

Source Mix
Visualizes the distribution of sources and identifies which ones are actually driving revenue.

Made with XG -Howling on repeat 🐺

🌱 2024